TOP 10 most expensive global brands

A brand is a factory brand or trademark that has a good reputation with customers. Do not confuse the concepts of "brand" and "company". One company may have several brands. We are all very dependent on crazy news, be it a phone brand, a social network or a car. Let's look at the most expensive brands on the planet.

How is brand value determined?

There are various options for assessing brand value, and many of them are controversial. Each has its own concept of value, so the assessment usually turns out to be quite subjective. Most popular grading methods:

• Total cost - brand value is calculated on the basis of the total cost that was needed to form the brand itself from the day it was created. This includes advertising, buying assets, paying employees, etc. When indexing the amount, we get the real brand price.
• Market price is the easiest way to calculate. All you need is to multiply the number of shares issued by the brand by market value. The disadvantage of this method is that the price set in the market changes dynamically. In times of crisis, the brand price may rise or fall significantly.
• Based on income. To do this, you need to assess future income. They are uniquely attributed to the brand in order to calculate its value at the moment.

10th place - Samsung

Samsung was founded in 1938 in Korea. This brand is very famous in the international market as a manufacturer of quality electric household appliances. In 1980, the production of air conditioners began, and in 1983 the first personal computers appeared on the markets. Already in 1991, mobile phones began to be admitted under this brand. Now the company has a large number of production lines aimed at selling all kinds of products.

9th place - McDonald’s

The brand has spread its fast-food restaurant chain across the globe. The current value of the valuation company is $ 40.3 billion. The company was created in 1940 by the brothers Dick and Mac MacDonalds. Today, 1,800,000 employees are working on brand development.

8th place - Toyota

The Japanese company that created Toyota was founded back in 1924 by Sakichi Toyoda. The most interesting thing is that its founder had nothing to do with the production of machines, but only made looms. The company was founded for his son Kiichiro. In recent years, sales have increased significantly and reach $ 246.9 billion. Moreover, the share in Japan is only decreasing, which indicates active trade in the global market.

7th place - Disney

The brand was founded in 1923. Walt and Roy Disney did this to the delight of all the children. Initially, it was an ordinary small animation studio, but its popularity has increased and now it is the best company. And the largest in Hollywood. 11 amusement parks, a television network and 2 water parks - all this is our favorite Disney brand.

6th place - Amazon

Amazon is a company established in America, engaged in the supply and sale of various products over the Internet. Using this site, manufacturers, users or suppliers can independently sell products without restrictions. Use of the site occurs as an online platform. The goods here are of high quality, the assortment is wide, prices are reasonable, and delivery is very quick. That is why the site’s popularity is growing every day, more and more strengthening the brand’s position. Amazon created Jeffos Bezos in 1994. The annual profit is about 75 billion dollars a year.

5th place - Coca-Cola

The production of the famous drink was founded 136 years ago.Currently, Coca-Cola makes a profit of $ 56.4 billion due to high profits, high assets and a large staff. Coca-Cola soft drink is known all over the world. With its popularity, the brand gives the company a net income of 8.5 billion dollars a year.

4th place - Facebook

Developed by this popular social network brand in February 2004 by Mark Zuckerberg. More than 1.86 billion users visit the youth social network daily. The cost of the Internet project is 73.5 billion dollars, and astronomical popularity is only growing. Such an expensive brand makes a profit of $ 8 billion per year thanks to advertising. In addition, this brand is the leader in terms of profitability. Over the current year, its amount increased by 54%.

3rd place - Microsoft

The well-known Microsoft Corporation was founded in 1975 by Bill Gates. This is the first software for personal computers at that time. The value of this brand is $ 87 billion. The operating system was an incredible breakthrough due to the ability to easily master it, which added to the brand huge profits. The company is expanding significantly, being one of the leaders in the software market. Microsoft release innovation operating systems, mobile devices, and other programs.

2nd place - Google

The largest search engine on the Internet. Most users use the Google browser to search for information on the global network. This is what made Google one of the most expensive brands, worth $ 101.8 billion. The company specializes in search services. More than billions of requests are processed daily. At the moment, this brand already produces mobile phones of its own production.

1st place - Apple

The leader on our list is Apple. Its cost is 170 billion dollars. Today, this emblem is known to many in the world, because it is a very common and popular brand of smartphones, laptops, tablets, mp3 players and other equipment. Initially, only personal computers were produced, but incredible success came only after the release of a line of mobile products - iPad tablets and iPhone phones. The most important feature of gadgets with an apple was undeniably high quality and stylish design. Apple has a thousand branded stores, representative offices and service centers located around the world.